Studies show that it takes roughly 3 seconds for users to determine if they will opt to remain on your website or leave.

Conclusions:

GRAB the user’s attention in those precious 3 seconds. During the web development process it is important to remember, the better the first impression, the longer participants will stay on a page!

If your web content and layout is unattractive, 38% of people will stop engaging

Additionally, design or navigation snags on the site can further devastate your chances of converting a visitor into a lead.

A bad experience on a website will see 88% of online consumers fail to return

Modern, responsive websites are a must. This includes prioritising the website’s user experience. Poor website design, outdated content and aesthetics, and low usability are major credibility killers.

Retailers lose $2.6 billion in lost sales annually due to slow-loading websites

If you miss the mark when it comes to page loading speeds, you will be unsuccessful in attracting new customers to the website and struggle to retain the ones you have

Approximately 80% of internet users own a smartphone

This means you will stand to lose a significant proportion of potential business if your website fails to be mobile-friendly

Organic searches contribute to 53% of traffic to websites

Given the fact that organic searches continue to rise against other search traffic, there is an increasing need for businesses to optimise website pages for SEO

Content is key in improving the credibility of your website

Trustworthy, reliable content is an essential element in adding to the credibility of your website. Content has to be factually accurate and include valid sources where necessary. There needs to be consistent updates to remain current and relevant to your audience. Content should also be vibrant, able to draw and retain the attention of the user

If your web content and layout is unattractive, 38% of people will stop engaging

Additionally, design or navigation snags on the site can further devastate your chances of converting a visitor into a lead.

A bad experience on a website will see 88% of online consumers fail to return

Retailers lose $2.6 billion in lost sales annually due to slow-loading websites

If you miss the mark when it comes to page loading speeds, you will be unsuccessful in attracting new customers to the website and struggle to retain the ones you have

Approximately 80% of internet users own a smartphone

This means you will stand to lose a significant proportion of potential business if your website fails to be mobile-friendly

Organic searches contribute to 53% of traffic to websites

Given the fact that organic searches continue to rise against other search traffic, there is an increasing need for businesses to optimise website pages for SEO

Content is key in improving the credibility of your website

Our Approach

Websites play a critical role in overall business performance, as it represents an organisation’s identity and communicates its offerings to its target audience.

We create web development solutions that consider your specific business objectives, while keeping the end user in mind.

Our Web Development Process

Defining Goals

It is vital to set the overall goals for the website being developed. What does it aim to achieve from a business perspective? We then ensure we consider these goals in the website’s overall design and functionality.

Research

We also conduct preliminary research at this stage, surveying competitor sites, to ensure your website stands above the rest.

Defining the Scope

Once we have determined the goals, considered the competition, and determined design and functionality, we consider the layout of individual web pages and features to include. We determine a timeline based on the project scope and budget allocation.

Sitemaps

The sitemap is developed once we have defined the scope of the project. It outlines the display of the individual web pages, indicating how each page interconnects, one to the other.

Content Creation

We begin content creation for the individual pages, always keeping the bigger picture of the website in mind. We also optimise the pages for SEO.

Visual Elements

We evaluate the visual brand, once we have the site architecture and content in proper position. We survey different websites to determine best practices, then define and develop a visual style that works best for your website.

Functionality Tests

In order to test the site’s functionality, we combine manual browsing on a variety of devices with automated site crawlers to determine issues.

Launch

After the website has succeeded in passing the testing stage, we determine the timing of the website launch. We also evaluate how to maximise reach and web traffic on the day of the launch.