75% of online experiences begin with a search engine. On any given day, people conduct more than 2.2 million searches on Google alone — to say nothing of the other search engines.
Users starting their searches on Google will click on the first five organic results that appear.
SEO drives 1000% more traffic than organic social media.
Search Engine Optimisation (SEO) is the magic we work into content or sites to increase the likelihood of search engines like Google, including them as one of the top results whenever someone searches for that keyword.
In other words, Search Engine Optimisation (SEO) is the process of making a website or post more visible within search engine results pages with techniques aimed at improving search engine rankings, and ultimately increasing the amount of organic traffic to a website. We translate complex ever-changing SEO rules, and optimise your site and content for good search engine rankings, offering a fantastic return on investment through customised solutions.
Compared to other marketing options such as paid ads, hosting events or working with influencers, working to optimise your search results through SEO is incredibly cost-effective.
SEO is also critical for long-term growth and if you earn a top spot on Google, you’re likely to occupy that spot for some time with minimal tweaks, even if you drop a few places.
SEO hinges on trust that users have with search engines like Google and the ranking system.
If you fail to appear on Google’s first page following a search query, you’re losing thousands of customers to your competitors.
Caspian Digital Solutions is a premier agency. We offer cutting-edge customised services that reach beyond improved rankings.