Although the app stores record amazing download numbers this does not mean an app will automatically garner huge downloads just by publishing it in the app store. Companies need to capitalise and expand their web presence and audience to properly market and promote a new app.

Our Solution : We advise, strategise and design a marketing solution that effectively markets your app. We’re also familiar with the most common mobile app discovery paths outside of app stores. We proactively set an app’s title, keywords, descriptions, and help improve App Store Optimisation (ASO) that help customers find your app in the app stores.

A mobile app is a completely different vehicle for experiences, and it should be viewed and treated differently for the new opportunities it provides. Often, mobile experiences are simply smaller versions of the brand’s desktop, enabling the same functionality, and attempting to shrink it down to the small screen. This is a deterrent to a mobile customer who will reject complex designs that mimic desktop content page-for-page.

Our Solution : We focus on what is really important in the mobile app experience and ensure designs are mobile optimised with a focus on core features.

For most apps, 90% of the people who download the app disappear within 6 months. The number one problem in the mobile app ecosystem is retention. An investment in a mobile app for business requires an understanding of why customers would return to use the app regularly.

Our Solution : We determine to understand what customers want from your mobile app, why they use it, how they use it, and when they use it. We create engagement mechanisms for the app to re-connect with consumers and remind them of the app’s presence on their device. We generate content on benefits for customers available through the mobile app.

Mobile’s power comes from its personal nature. As an app is installed on a consumer’s device, it is a perfect opportunity to listen and engage with customers in a personal manner.

Our solution : We can create two-way communication channels within your app through in-app communication tools to make it easy to submit feedback inside the app.

As there are over 750,000 apps in both the iTunes App Store and Google Play, the standard for an app is very high. Publishing an app that is, essentially, a launcher for a mobile website communicates that you have failed to understand mobile.

Our solution : We focus on supporting one platform rather than multiple platforms and use it as an opportunity to discover what works and resonates with the customer base. If it is necessary to release on multiple platforms, we use a cross-platform programming language that assists in the delivery of native apps for multiple environments.