IoT and System Automation

  • The Internet of Things or IoT— refers to a network of connected devices. These devices connect to the internet and share data with each other. They communicate one to another using machine to machine communication, also known as (M2M).
  • IoT devices range from smartphones, computers, and laptops to objects equipped with chips to collate and communicate data over a network. Information moves between devices to automate certain processes without requiring any human intervention.
  • In a business context, IoT and automation reduce the need for manpower which sees several benefits to organisations. These benefits range from increased precision – as business processes are not exposed to human error – to improved equipment uptime.

Why is IoT & Automation the Future of Business?

Consistent and precise input or data, in real time via connected devices

More productivity, better efficiency, and fewer errors via mobile automation

Increased visibility and transparency, allowing timely actions and responses for better decisions and customer service, using real time analytics

Benefits of IoT in Digital Marketing

Rich consumer data

As IoT provides rich data on consumers, it creates endless possibilities with digital marketing. It provides information on consumer habits and preferences, that can be analysed in order to make informed strategic decisions on consumer behaviour.

Predictive analysis

IoT data allows marketers to predict consumer patterns, for example, when they may visit a particular restaurant or attend an event. Its predictive abilities set it apart from standard tools. This helps with targeting marketing activities to the right audience.

Benefits of IoT in Digital Marketing

Rich consumer data

As IoT provides rich data on consumers, it creates endless possibilities with digital marketing. It provides information on consumer habits and preferences, that can be analysed in order to make informed strategic decisions on consumer behaviour.

Predictive analysis

IoT data allows marketers to predict consumer patterns, for example, when they may visit a particular restaurant or attend an event. Its predictive abilities set it apart from standard tools. This helps with targeting marketing activities to the right audience.

Benefits of IoT in Web & Mobile Application Development

Enhanced web functionality

With IoT, users enjoy access to an increasing number of websites that have complex and enhanced capabilities. This includes communicating with back-end databases that contain personalised information supplied by IoT devices.

Creates hybrid teams

Development teams comprising both web developers and IoT professionals will increase. These hybrid teams create greater potential for further technological advancements across web-based platforms, websites and software applications.

Reduces human effort

Both mobile app developers and users benefit from IoT. As devices are enabled through internet interactivity, the technology manages an increased number of user tasks. Efforts to develop apps are also reduced.

IoT in Digital Transformation

Connects customers

IoT facilitates the digital link between a company and its customers using data. It allows companies to access and use customer data in a manner that drives their business. It creates a closer connection with customers.

IoT in Digital Transformation

Connects customers

IoT facilitates the digital link between a company and its customers using data. It allows companies to access and use customer data in a manner that drives their business. It creates a closer connection with customers.

Our Approach

1. Understand Customer Behaviour

Assessing and knowing customer needs, are key elements in determining the success of any business. We help you use IoT to retrieve customer interaction data across multiple devices and gadgets, used for insights into customer behaviour and customer interactions. Predicting customer behaviour and responses will help us help you, develop an effective marketing strategy.

2. Perform instant customer monitoring

We provide instant tracking of device interactions using IoT technology with mobile apps. Feedback monitoring in real time assists a business in developing responsive marketing plans and helps reduce security threats.

3. Boost output and efficiency

We assist in integrating IoT with mobile apps and web services to ensure various tasks are automated and streamlined to leave less room for error. Additionally, syncing data in real-time over multiple devices and app interfaces, help with better functional output.

4. Utilise resources

As IoT app users are able to perform interactions with multiple connected devices, more is accomplished with each individual device. This ensures optimum resource utilisation and increased efficiencies.

5. Utilise IoT apps for businesses

We help you utilise opportunities created by Internet of Things (IoT) apps. Integrating IoT technology into a mobile app, ensures the app acts as a connecting point unifying multiple touchpoints into a unified system.

6. Enhance your website

In order to effectively integrate IoT devices with a website, developers need advanced skills in coding, programming and database management. Our developers are well equipped to integrate these technologies with your website, for better functionality and enhanced performance. We constantly raise the bar in terms of providing cutting-edge web development services to clients.

7. Provide dynamic UI and UX

IoT devices both require and produce dynamic UI and UX for the end user. Our web application developers ensure a sound design and user experience, as both elements are taken into consideration from the start of the IoT integration process.

8. Adaptable apps

Current market demands require mobile apps that are able to support complete connectivity with the surrounding devices. Our app developers give you the option of making your app adaptable to IoT.

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