What is location-based technology?

Location-based technology is technology that functions with real-time location tracking capabilities. It identifies the geographical and physical location of a user on an ongoing basis. In other words, it can basically tell if you’re sitting in Starbucks with your favourite coffee!

What is GPS?

Location-based technology can be incorporated into any device, but is most often used with mobile devices. A mobile device contains a number of mechanisms that provide information on user location – RFID, cellular, Wi-Fi and GPS (Global Positioning System) – among others.

Using a mobile device’s GPS technology, location-based services can track a user’s location, if the user has allowed it. The information on their geographical and physical location, is known as geo-data. Geo-data is included in the performance of other functions and services.

Using real-time geodata, location-based services or LBS, provides navigation, tracking systems, entertainment, information, and security.

A day in the life of an LBS user

Thanks to LBS, your day can begin with ease, using Google Maps to plan various trips from home. You can start off having a café breakfast with friends, as Find My Friends helps you track them down. Enjoy a discount on your breakfast with rewards Dunkin Donuts offers through location-based marketing. Then look for the quickest and safest route to the office using Waze. And so on.

A day in the life of an LBS user

Application of location-based technology and GPS

Business intelligence & analytics
Fleet management
Asset tracking
Social networking

Mapping
Local search & information
Proximity marketing
Location-based advertising

Application of location-based technology and GPS

Business intelligence & analytics
Fleet management
Asset tracking
Social networking
Mapping
Local search & information
Proximity marketing
Location-based advertising

Industries that benefit

Manufacturing

Transportation & logistics

Government & public utilities

Hospitality

Retail

Healthcare & life sciences

Media & entertainment

IT & telecommunications

Banking, financial services & insurance

The benefits of location-based technology in marketing

Affordable for targeted marketing services
Helps with understanding the customer
Allows businesses to reward loyal customers
Attracts new customers
Improves search engine rankings
Helps measure results

The benefits of location-based technology in marketing

Affordable for targeted marketing services
Helps with understanding the customer
Allows businesses to reward loyal customers
Attracts new customers
Improves search engine rankings
Helps measure results

Our Approach

We use the Global Positioning System or GPS, that pinpoints a user’s location as well as tracks the location of objects, to design tracking apps.

Attributes of the GPS Tracking Apps

1. Provides access to valuable data

Our GPS tracking apps provide a user or business with access to all of a traditional GPS system’s data from mobile devices including smartphones or tablets.

2. Provides access to remote data in real-time

Users from logistics companies, including fleet managers, are generally on-the-go. The ability to access data remotely and in real-time is vital. Our tracking app gives them instant access to information on their fleet at any given time, from any location.

3. Monitoring features

The apps can be enhanced to include other features that help monitor:

Acceleration and turn speeds
Poor driving skills including hard braking
Travel history including pit stops and mileage

4. Messaging Features

The app allows fleet managers to contact their drivers at any time using a secure two-way communication tool.

5. Clock-in and clock-out function

The app allows employees to clock-in or clock-out remotely. This helps monitor compliance to service hours for shipping or other transportation companies.