In simple terms, an e-commerce solution comprises tools that allow a company to market their products and services online. It gives companies the means to create, design, and operate websites to sell products or services, or provides a solution to enhance a particular part of the electronic business process.

Out-of-the-Box vs Customised E-Commerce Websites

One of the first decisions a marketer is faced with when in search of an effective e-commerce website, is whether to use an
off-the-shelf pre-made solution or a customised solution to market their wares.

Out-of-the-Box E-Commerce Websites

Out-of-the-box e-commerce websites are mass-produced and are generally readymade and pre-fabricated with different themes and templates. These solutions offer open source tools, that can be accessed by millions of users. Although out-of-the-box solutions such as Shopify are common, widely used, and offer various benefits, they may not meet the specific needs of a company.

Customised E-Commerce Websites

A customised e-commerce website that is designed to meet a company’s specific needs and unique processes, can be a huge asset. They may cost more and may require more time investment, but they also provide companies with more control, scalability, and flexibility with their website. This creates the potential to grow and drive the business, among other benefits listed below.

Out-of-the-Box E-Commerce Websites

Out-of-the-box e-commerce websites are mass-produced and are generally readymade and pre-fabricated with different themes and templates. These solutions offer open source tools, that can be accessed by millions of users. Although out-of-the-box solutions such as Shopify are common, widely used, and offer various benefits, they may not meet the specific needs of a company.

Customised E-Commerce Websites

A customised e-commerce website that is designed to meet a company’s specific needs and unique processes, can be a huge asset. They may cost more and may require more time investment, but they also provide companies with more control, scalability, and flexibility with their website. This creates the potential to grow and drive the business, among other benefits listed below.

The Benefits of a Customised E-Commerce Website

  • 1. Increased Options for Greater Customer Satisfaction

    Customised e-commerce websites have the capabilities to create a personalised shopping experience with a different custom look and feel. It also allows for a greater volume of product options and complex order specifications. This gives customers a larger variety of choices, increasing satisfaction with their overall experience in the buyer journey and their purchase.

  • 2. Business Specific

    Customised e-commerce websites also help companies differentiate themselves from competitors. As a range of different features can be included, the website has a greater opportunity to cater to specific business needs. For example, online clothing stores can include reports on previous purchases, to help a customer in their decision-making process.

  • 3. Better Security

    Data protection is always a concern when running an e-commerce website. Protecting the customer’s personal data, such as their payment card information, is vital. The website also has to comply with various data security standards. Customised e-commerce solutions allow for secure transactions, with the expertise of security professionals and developers who are experienced in data protection.

  • 4. Better Conversion Rates

    Presenting information in a dynamic and clear setting is another advantage of a customised e-commerce platform. These platforms also offer better navigation, so customers find items they are looking for quickly and efficiently. This reduces buying friction and bounce rates, which in turn improves conversion rates as visitors are more likely to make a purchase.

  • 5. SEO Features

    Customised e-commerce websites are managed by specialists who ensure the site is optimised to be search engine friendly. However, off the shelf e-commerce solutions are generally equipped with generic marketing and SEO features.

  • 6. Manage Unique Processes

    An e-commerce website has to allow for efficient and highly specific processes to be effective. This is irrespective of whether a customer needs to be vetted before purchasing an item, or their credit history needs to be reviewed prior to making a purchase. Customised e-commerce platforms have the capabilities to run these specialised operations.

  • 7. Customer Service After the Transaction

    The customised e-commerce website not only provides a platform for product and service sales, it gives businesses an avenue to run efficient after sales support. Customers are able to track their orders, quotes and invoices easily, as well as contact businesses with any queries they may have. The more support customers receive, the higher the likelihood they will return to the site.

Our Approach

We incorporate industry best practices to create the ideal buyer experience online, translating into increased conversions and sales. We achieve this by enhancing the appeal of your products and product categories, offering cutting edge web design and layout, as well as seamless shopping, shipping, and checkout procedures depending on your requirements.

Our Tailor Made Solutions

Site Development

We design and develop personalised e-commerce websites, helping you build a site quickly and efficiently, and assist in targeting and reaching the most profitable audience segments to boost sales.


Functionality and Enhancement

All enhancements ranging from e-store layout, design, navigation and functionality are developed with the end-user in mind to ensure high customer satisfaction levels.


Site Optimisation

Our skilled professionals include designers and developers who optimise the site to ensure it ranks well against other e-commerce websites.

Strategic Input

Our e-commerce specialists provide advice and assistance based on the specific requirements of the solution that best serves your needs. We continue to learn and expand our scope of services while keeping the client’s interests in mind.

E-Commerce Personalisation

We help you create and deliver personal experiences on the e-commerce site. This is accomplished through product recommendations, offers, and promotions based on buyer behaviour, demographics, and history as well as engaging content. Personalisation helps draw shoppers while increasing repeat purchases, conversion and sales.

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