Content marketing is a technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience to drive profitable customer acquisition.
Content marketing has exploded, with 89% of B2B marketers currently using content marketing.
The reason? The internet and mobile devices.
Brands, big and small, now allocate marketing budgets to comprehensive content strategies.
According to Nielsen’s Global Trust In Advertising report, on the list of trusted mediums, editorial content outranked ads on all traditional channels, including TV, radio, billboards and print.
Bottom line: Editorial, informational, entertaining content on new media creates consumer buy in.
The Branded Content Project released report findings on content marketing in collaboration with Borrell Associates Inc in October 2020. It found,
Content marketing has exploded, with 89% of B2B marketers currently using content marketing.
The reason? The internet and mobile devices.
Brands, big and small, now allocate marketing budgets to comprehensive content strategies.
According to Nielsen’s Global Trust In Advertising report, on the list of trusted mediums, editorial content outranked ads on all traditional channels, including TV, radio, billboards and print.
Bottom line: Editorial, informational, entertaining content on new media creates consumer buy in.
The Branded Content Project released report findings on content marketing in collaboration with Borrell Associates Inc in October 2020. It found,
Content is only as valuable as its ability to attract audience members and compel them to engage with your business consistently as subscribers, customers, advocates, or all three. Then, content efforts increase sales, gather valuable customer insights, and activates followers as brand advocates.
Effective content marketing separates informational “noise” from content that is useful to the target audience. Intriguing in today’s environment of thousands of marketing messages per person per day.
Marketing is impossible without great quality content – our specialty. Quality content should be a part of the process regardless of the marketing tactic used. We also ensure content is posted regularly to meet SEO best practices.
Content is only as valuable as its ability to attract audience members and compel them to engage with your business consistently as subscribers, customers, advocates, or all three. Then, content efforts increase sales, gather valuable customer insights, and activates followers as brand advocates.
Effective content marketing separates informational “noise” from content that is useful to the target audience. Intriguing in today’s environment of thousands of marketing messages per person per day.
Marketing is impossible without great quality content – our specialty. Quality content should be a part of the process regardless of the marketing tactic used. We also ensure content is posted regularly to meet SEO best practices.
We help you develop a customised content strategy that identifies the ideal platforms,
marketing mix and message for the digital solution that best meets your business needs.
Social Media Marketing
SEO
Pay-per-click (PPC)
Inbound Marketing
: We develop a social media strategy and propose the channels
: We create consistent, quality content that search engines reward
: For PPC to work, you need interesting content. That’s where we come in
: We develop content that effectively promotes and drives inbound traffic and leads
Ultimately we help you,
We help you develop a customised content strategy that identifies the ideal platforms, marketing mix and message for the digital solution that best meets your business needs.
Social Media Marketing: We develop a social media strategy and propose the channels
SEO: We create consistent, quality content that search engines reward
Pay-per-click (PPC): For PPC to work, you need interesting content. That’s where we come in
Inbound Marketing: We develop content that effectively promotes and drives inbound traffic and leads
Ultimately we help you,
There are a variety of content marketing tools that you may choose to incorporate in your strategy — here are some of the elements we use
We specialise in Facebook, Instagram, Youtube and LinkedIn to create and share content (e.g. photos, live videos, pre-recorded videos, stories). Given over 3.6 billion global social media users, it’s easy to understand why businesses invest in social media marketing.
Infographics are a great way to effectively communicate content with a mix of simple wording, short statements, and clear images. It helps display and relay information, and data in an easy-to-understand, graphical format. It is also effective in translating complex ideas or conveying educational topics so audience members can understand it.
Blogs represent a form of powerful inbound content marketing and allows for creativity and flexibility with purpose and topic. Blogs promote articles and other internal and external content via links, social share buttons and product information.
HubSpot research reports over 50% of consumers wanting to see videos from the brands they interact with. Video marketing also boosts conversions, improves return on investment and builds relationships with audience members. Videos can be shared on social media platforms, landing pages, or on a co-marketer’s website.
Paid ads reach a broad audience and position a brand in all of places they want to be seen. This is particularly beneficial when combined with inbound marketing. Paid ads can be shared on social media, landing pages, banners, and sponsored content.
There are a variety of content marketing tools that you may choose to incorporate in your strategy — here are some of the elements we use
We specialise in Facebook, Instagram, Youtube and LinkedIn to create and share content (e.g. photos, live videos, pre-recorded videos, stories). Given over 3.6 billion global social media users, it’s easy to understand why businesses invest in social media marketing.
Infographics are a great way to effectively communicate content with a mix of simple wording, short statements, and clear images. It helps display and relay information, and data in an easy-to-understand, graphical format. It is also effective in translating complex ideas or conveying educational topics so audience members can understand it.
Blogs represent a form of powerful inbound content marketing and allows for creativity and flexibility with purpose and topic. Blogs promote articles and other internal and external content via links, social share buttons and product information.
HubSpot research reports over 50% of consumers wanting to see videos from the brands they interact with. Video marketing also boosts conversions, improves return on investment and builds relationships with audience members. Videos can be shared on social media platforms, landing pages, or on a co-marketer’s website.
Paid ads reach a broad audience and position a brand in all of places they want to be seen. This is particularly beneficial when combined with inbound marketing. Paid ads can be shared on social media, landing pages, banners, and sponsored content.
