To evaluate the importance of web maintenance, we need to take a look at the effects of poor maintenance …

You will stand to LOSE :

Potential Businesses

A site that is poorly maintained has outdated content and aesthetic appeal, is vulnerable to security threats, drops in search engine rankings and loses functionality as well as speed which results in poor customer experience. Research reveals that 9 out of ten consumers immediately opt for a competitor following poor customer experience with a product or service. In other words, poor website maintenance = a smaller customer base

Site Integrity

Delays or procrastination with website updates will also result in issues when the site is finally updated. When a website is frequently updated, fewer issues arise. Moreover, skipping updates (like 4.0 to 6.0) would force you into a new update. This would increase risk as other modules would be out-of-date.

Web Security

Failure to update a website also increases the potential of being hacked. Hackers hit websites for a variety of reasons such as stealing bandwidth, SEO spam campaigns or drive by download attacks. Drive by download attacks can introduce non-malicious potentially unwanted programs or applications (PUPs/PUAs) or introduce malware (worms, viruses, trojan horses) that significantly harm a website. Hackers tend to target older websites, as these sites have outdated modules and coding that is less secure.

Functionality

Website updates introduce a host of new features and functionality. This means, when there has been a failure to frequently update a site, competitors who have been more diligent in doing so can stand to gain ground. Good user experience or (UX) is a key factor in both attracting as well as retaining customers.

Speed

If a website has not been updated over time it can affect loading speeds. When a site takes too long to load, this in turn has an impact on its SEO rankings. Slower speeds stop a site from ranking higher on Search Engine Results Pages (SERP). Part of regular website maintenance activities include site speed reviews to determine factors affecting the slower loading times. Newer releases or updates also contain performance enhancements that increase a website’s efficiency and improve functionality.

Credibility

When someone finds that a website does not meet their expectations due to poor UI/UX (User Interface/User Experience) following a delay with scheduled maintenance or updates, it results in poor brand perception. You lose the credibility and trust you may have built with an established customer base and lose potential customers as well.

Time and Money

Website updates that are not done consistently when available, result in more quality assurance checks and development efforts at a later stage. The developer would need to spend more time on the maintenance activity, given the greater number of updates required, potential functionality issues as well as more module changes over time. More of the developer’s time would also more money spent.

Conversely, regular maintenance will see you GAIN :

• Smooth site operations round-the-clock

This includes page loading times, site safety, etc. This is part and parcel of keeping a customer happy which increases customer trust and improves business credibility.

• Customer engagement and satisfaction

Through our web maintenance services, website’s content, design and customer engagement platforms are updated and aligned with the latest industry trends and technology. This helps boost traffic to a site and increase customer satisfaction and engagement.

• Improved search engine rankings

When a website’s content is regularly updated and functionality preserved and enhanced through on-going maintenance activities, the result is improved website ranking on the Search Engine Results Pages (SERP). Additionally, a website that is updated on an ongoing basis increases the chances of being linked to other quality sites. This is a boost to the website’s SEO.

• Safety and security

Professional web maintenance services additionally work on security checks, updates and upgrades. This ensures hackers are not able to expose weaknesses on your website. Hacker networks have become increasingly sophisticated and are dangerous to the health of your business.

Conversely, regular maintenance will see you GAIN :

• Smooth site operations round-the-clock

This includes page loading times, site safety, etc. This is part and parcel of keeping a customer happy which increases customer trust and improves business credibility.

• Customer engagement and satisfaction

Through our web maintenance services, website’s content, design and customer engagement platforms are updated and aligned with the latest industry trends and technology. This helps boost traffic to a site and increase customer satisfaction and engagement.

• Improved search engine rankings

When a website’s content is regularly updated and functionality preserved and enhanced through on-going maintenance activities, the result is improved website ranking on the Search Engine Results Pages (SERP). Additionally, a website that is updated on an ongoing basis increases the chances of being linked to other quality sites. This is a boost to the website’s SEO.

• Safety and security

Professional web maintenance services additionally work on security checks, updates and upgrades. This ensures hackers are not able to expose weaknesses on your website. Hacker networks have become increasingly sophisticated and are dangerous to the health of your business.

Our Approach

We employ a variety of tools and services to ensure you stay ahead of the game in terms of technological advances, industry trends and best practices.

Popular Solutions

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