HIGHLIGHTS

Recent studies found that only 4.8% of searchers made it to the second page of search results. Page 3? Only 1.1%. The same study found that the top result grabs 32.5% of traffic on average.

CONCLUSION

You need to rank as high on the first page of Google, Bing, Yahoo, etc. as possible, for search terms that potential customers might be using.

E-Commerce SEO

Search engine optimisation (SEO) is the process of generating more organic (i.e. free, natural) traffic or visitors from sites like Google, Bing and Yahoo. When you search for something using these search engines, you are taken to the search engine results page (SERP).

E-Commerce SEO is all about ensuring your organisation or brand’s product pages appear among those first ten organic search results. Of course, there are many more pages to explore. But the higher the page number you rank on, the lower the traffic you’ll generate.

Why SEO Matters for E-Commerce Websites

of people start their online shopping journey with a Google search

of all traffic to ecommerce sites comes from search engines 

of ecommerce orders are directly tied to organic traffic

The Benefits

1. Driving brand awareness

Most ecommerce sites need search engine optimisation for low-cost brand awareness. An appearance on the first page of search results or in Google’s Answer Box could be the first time a shopper has stumbled across your brand or could trigger her to remember that she once visited your site.

2. Filling the marketing funnel. The traditional marketing funnel — awareness, interest, desire, action

E-commerce SEO plays a critical role in driving lower-cost top-of-funnel traffic at all stages, as shoppers continue their journey from awareness to interest (research) to desire and action (purchase). The intent revealed in their keyword choices moves from informational to transactional. Targeting the correct intent at the ideal points in your site influences shopper movement to the next phase, increasing the likelihood of conversion.

3. Elevating content

It makes sense to advertise for keywords with high transaction intent. Optimisation efforts can yield substantial increases in traffic at little cost. It requires only an understanding of what people search for (based on keyword research), an ability to optimise content and access to your content management system, and time.

4. Expanding remarketing audiences

The more people you drive to your site, the larger your remarketing audiences will be. SEO remarketing makes even more sense when you consider visits to the content at the top of the funnel. As shoppers traverse the web, they’re passively reminded that your brand provided them with something of value.

5. Capturing the long tail

15% of search queries are new — Google has never seen them before. These obscure one-time phrases make up part of the long tail, which comprises queries that individually, drive few searches but in the aggregate, represent nearly 40 percent of the total. And long-tail phrases tend to convert at a higher rate than other keywords.

6. Improving the user experience

A strong user experience drives conversions. SEO helps understand shoppers and thus optimise your site’s usability. Keyword data provides a window into shoppers’ desires. They want something; that’s why they’re searching. Sites that fill that desire quickly are more likely to make the sale.

7. Lowering paid search costs

The content you optimise for SEO should also benefit Google Ads campaigns, presuming you collaborate on the phrases that drive value for organic and paid search. Google’s Quality Score measures the relevance of ads to landing pages, to determine the cost per click. Optimised landing pages mean better Quality Scores, lower click costs, and higher performance in organic search.

8. Creating lasting value

SEO is an investment in long-term performance. Unlike advertising, its value does not stop when the campaign ends.

Our Tailor Made Strategies

With our experience standing us in good stead, we work through various optimisation methods specifically designed for E-commerce sites, selecting the methods and tools that best meet the needs of your business.

  • Identifying High-Value Search Terms
  • that Potential Customers Might be Using
  • Using Keyword Research Tools
  • Choosing the Right Keywords for Your Store
  • Site Structure for Ecommerce
  • On-Page SEO for Ecommerce
  • Competitor Research
  • Identifying Current Problems
  • Internal Linking
  • Usability
  • Mobile Version of Website
  • Link Building
  • Further Testing

Our Tailor Made Strategies

With our experience standing us in good stead, we work through various optimisation methods specifically designed for E-commerce sites, selecting the methods and tools that best meet the needs of your business.

  • Identifying High-Value Search Terms
  • that Potential Customers Might be Using
  • Using Keyword Research Tools
  • Choosing the Right Keywords for Your Store
  • Site Structure for Ecommerce
  • On-Page SEO for Ecommerce
  • Competitor Research
  • Identifying Current Problems
  • Internal Linking
  • Usability
  • Mobile Version of Website
  • Link Building
  • Further Testing

SEND US YOUR ENQUIRY!

Send us your enquiry and our SEO specialist will be in touch as soon as possible